Retail, Wholesale & Logistics: engineering the connected commerce ecosystem

Modern commerce demands absolute synchronization between front-end storefronts, mid-tier inventory layers, and back-end fulfillment networks. Azati engineers scalable B2B and B2C e-commerce platforms, multi-vendor marketplaces, supply-chain and tracking software, and custom AI tools that turn messy real-world data into operational efficiency – and we stay accountable for it in production, not just through sprint end.

20+
Years of enterprise engineering
30+
Global markets supported in production
~1k RPS
Sustained in live production architectures

What Azati builds across retail, wholesale & logistics

We engineer across the full commerce ecosystem – three connected domains, one accountable engineering partner.

Retail, B2C & Enterprise E-commerce

Full-stack commerce platforms built from the ground up – modern features, hardened security, and architectures that absorb traffic spikes without degradation.

  • Omnichannel & headless storefronts
  • High-load digital commerce
  • Custom e-commerce product development
  • Subscription & recurring billing (Stripe, Braintree, Chargify, Recharge)
  • Behavioral & merchant analytics pipelines
  • Platform & app development (Shopify, BigCommerce, Wix, custom)

Wholesale & Distribution

Systems built around complex business logic – B2B trading platforms, supplier aggregators and dealer/distributor networks that automate the full procurement lifecycle.

  • Multi-vendor marketplaces
  • B2B procurement & supplier portals
  • Automated vendor ordering pipelines
  • Complex tier-pricing & terms engines
  • Multi-currency & cross-border tax / billing
  • Dynamic contract & quote management

Logistics & Supply Chain

We bridge digital transactions and physical fulfillment – real-time visibility across assets, shipments and routes, end to end.

  • Real-time asset, shipment & route tracking
  • 3PL / carrier API orchestration
  • Edge-AI warehouse computer vision
  • Cold-chain & food-logistics platforms
  • Fleet & route optimization
  • ERP / WMS integration & data sync

Commerce and supply chain problems we solve

Legacy systems can’t keep up with demand

Monolithic ERPs, decade-old WMS and brittle integrations buckle under peak load – seasonal spikes, sudden growth, cross-border expansion. Modernization is complex but unavoidable, and we do it without disturbing live production traffic.

Integration sprawl across platforms

E-commerce backends, marketplaces, 3PLs, payment gateways, ERPs and CRMs each become a separate island. Real-time data sync between them is a constant source of failures and lost revenue. We replace fragile pipelines with robust, secured microservices.

Cluttered data that should be a saleable product

Many companies sit on mountains of complex public or proprietary data that could deliver massive value to their customers. We build web apps that parse, normalize and repackage raw information so users access insights with a few clicks – turning raw data assets into recurring e-commerce revenue.

Supply chain visibility gaps

Inventory discrepancies, shipment delays with no root-cause data, manual reconciliation. Without real-time tracking, teams react to problems only after customers complain.

High operational costs from manual workflows

Warehouse staff counting stock by hand, dispatchers copying data between systems, lead sorting and follow-ups in spreadsheets. Automation ROI is measurable – the path to it isn’t obvious. We target it directly.

Cross-border complexity

Multi-currency, multi-tax, multi-language, multi-carrier – every combination is a new edge case, and expanding internationally breaks systems designed for a single market.

Recognize your commerce stack?

Dedicated engineering teams that take responsibility for outcomes in production, not just hours. From a stuck roadmap to a system that scales, without the hiring overhead.

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Engineering the full commerce chain – from storefront to fulfillment

We don’t build a single layer. Azati engineers work across the entire transaction lifecycle – from the moment a customer arrives to the moment the package is delivered and the data feeds back into the business.

  1. Discover

    Storefront & product discovery

    Search, personalization and presentation determine whether a customer stays. We engineer storefront and discovery layers – headless or platform-based (Shopify, BigCommerce, custom), semantic and LLM-powered search, personalized recommendations, and A/B testing frameworks – the layer that turns traffic into intent.

    React · GraphQL · ElasticSearch · Vue.js

  2. Convert

    Checkout & payments

    Intent becomes revenue. We engineer checkout for conversion, not just completion: subscription and recurring billing, multi-currency and cross-border payment routing, and free-to-paid mechanics that don’t leak users at the last step.

    Stripe · Chargify · Recharge · Braintree · Ruby on Rails

  3. Manage

    Order management & inventory

    The order now needs to be routed, tracked and fulfilled without breaking. We build custom OMS with order routing, status tracking and returns; multi-warehouse inventory with real-time stock sync; and ERP/WMS integration – the operational backbone that keeps operators in control.

    PostgreSQL · ClickHouse · AWS RDS · Node.js

  4. Ship

    Fulfillment & logistics

    The package moves. We deliver real-time shipment tracking, 3PL and carrier API integrations (including reverse-engineered, undocumented endpoints), and serverless microservices logistics architecture that scales across regions. On one live platform we cut shipment delays by 60%. See our custom logistics platform development.

    AWS Lambda · Sinatra · CircleCI · Docker

  5. Analyse

    Analytics, AI & continuous improvement

    Every click and delivery is a signal. We build ClickHouse-backed pipelines processing millions of events/day at ~1k RPS, demand forecasting and inventory replenishment ML models, full-stack observability, and computer vision for warehouse automation – turning raw data into decisions that improve every cycle.

    ClickHouse · Datadog · Sidekiq · Shoryuken · AWS SQS

Software engineering services for retail, e-commerce & logistics

Concrete engineering services drawn from real project delivery – not a capabilities menu assembled for the pitch.

E-commerce platform engineering

Full-stack platform development: B2C storefronts, multi-vendor marketplaces, subscription commerce, affiliate & referral systems, B2B portals. Scale-first architecture, async processing, multi-database setups.

  • Custom e-commerce platforms (Rails, Node.js, React, etc.)
  • Multi-platform integrations (Shopify, Wix, BigCommerce, HubSpot, and more)
  • Affiliate & visitor tracking SaaS engineering
  • Subscription billing (including Stripe, Chargify, Recharge, Braintree)
  • Real-time analytics pipelines (ClickHouse, ~1k RPS)

Retail, wholesale & logistics case studies with measurable outcomes

Real delivery across the three domains – from wholesale marketplaces and logistics platforms to warehouse AI and long-term e-commerce ownership.

B2B Wholesale Marketplace

Digital Agrarian Ecosystem & Supplier Aggregator Platforms

The challenge

Building a scale-first digital marketplace that could modernize trading and procurement workflows for large networks of distributors, farmers, and trusted wholesale suppliers.

Our approach

Azati architected high-performance multi-vendor aggregation platforms designed to automate the procurement cycle. We engineered scale-first web systems featuring complex data filtering, asynchronous order routing, localized tax compliance engines, and automated billing generation. The resulting platform ensures secure, role-based interaction between buyers, managers, and international suppliers.

Technologies

Ruby on Rails, React, TypeScript, GraphQL, PostgreSQL, asynchronous processing (Sidekiq, AWS SQS).

Retail Data E-commerce

Long-term e-commerce architecture & multi-version product delivery

The challenge

Build, launch and scale an e-commerce platform that normalizes and commercializes complex, high-volume public data sets for real-time customer research.

Our approach

Azati designed and developed the client’s e-commerce website from the ground up and took full ownership of long-term feature enhancement and maintenance. The platform handles diverse distribution channels – browser-based access, desktop versions and hardware-media fulfillment – and across a multi-decade engagement we’ve delivered consistent, error-free upgrades at scale.

Tech stack

PHP · Web app frameworks · SQL database engines · advanced data-integration tools

Intelligent Automation

AI lead scoring, sales automation & automated ledger management

The challenge

Eliminate manual bottlenecks across commerce operations – from slow back-office invoicing to unoptimized B2B lead generation and follow-up.

Our approach

Azati deployed automation across multiple workflows:

  • An AI lead-scoring engine that grades prospect conversion potential and automates follow-up scheduling, cutting manual labor and increasing sales-team productivity
  • A secure custom accounts-receivable (AR) ledger used by accounting teams to automate multi-business invoice generation and cash-application tracking
  • Personalized customer-interaction automation integrated directly into the sales process

Tech stack

Python · PyTorch · PHP · SQL · workflow & PM integrations

Why retail and logistics operators choose Azati

Most vendors can describe your problem back to you. Azati can solve it – because we’ve already seen it, or something close enough. Here’s what real, multi-year clients point to.

  • Production ownership, not sprint hand-off

    Our defining difference: we stay responsible for the system in production rather than handing off at sprint end. When something breaks at 2am during peak season, it’s our system and our responsibility. That’s why clients keep us for years.

  • Built for messy real-world systems

    Undocumented codebases, poorly documented third-party APIs, inherited technical debt from previous vendors – we build for that reality, not clean demo conditions.

  • Senior engineers, always

    Average 8+ years tenure. No rotating junior teams on senior rates – the engineer who scopes your project is the engineer who builds it.

  • Staff Engineer & Architect roles, not just feature delivery

    We hold system-design ownership alongside delivery. On active commerce engagements, Azati engineers hold Staff Engineer and Architect titles, continuing to own and scale the product.

AI and intelligent automation that delivers measurable ROI

We embed AI across the commerce chain – not as a feature, but as an engineering discipline. From LLM-powered product search to edge AI in warehouses, every implementation is production-grade with senior engineering oversight and measurable business outcomes.

Our AI also augments engineering delivery itself: LLM codebase analysis compresses onboarding from weeks to days, AI-scaffolded RSpec tests cover every endpoint, and Vibe Coding workflows keep senior engineers on architecture, security and edge cases while automation handles boilerplate.

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Semantic search, LLM query understanding and personalized catalog recommendations built into B2B/B2C marketplaces. ElasticSearch + vector search.

Technologies powering our retail, wholesale & logistics solutions

Layer Technologies
Backend Ruby on Rails · Node.js · Python · Java · Grape API · Sinatra · Roda
Frontend React · Vue.js · React 19 · TypeScript · Polaris Design System
Data & Analytics PostgreSQL · ClickHouse · MySQL 8 · MongoDB · ElasticSearch · Redis · MariaDB
Infrastructure & Async AWS (EC2, Lambda, SQS, S3, RDS, EventBridge, CloudFront) · Docker · Sidekiq · Shoryuken · GitHub Actions · CircleCI · Datadog
Commerce Integrations Shopify API · Stripe · Chargify · Recharge · Wix · BigCommerce · HubSpot · Zendesk · Customer.io · HelpScout · Adobe AEM · Adobe Experience Cloud

Frequently asked questions

Yes – this is one of our primary specializations. We frequently step into undocumented setups or partially completed prototypes left behind by previous vendors. We perform deep architectural audits, establish automated test coverage (RSpec/VCR), and decouple brittle monolithic codebases into reliable microservices without disturbing live production traffic. On one production app serving thousands of active merchants we delivered 99% crash-free stability starting from no documentation, no tests and no roadmap – using LLM-assisted analysis to compress onboarding from weeks to days.

We build with a security-first mindset: secure cloud data lakes, encrypted credential management, custom role-based access control, and full GDPR-compliant data-pipeline structuring for EU and US markets, alongside hardened enterprise integrations.

We have extensive experience building stable data-sync layers with enterprise systems like Odoo, SAP and Salesforce, and a wide range of international shipping and carrier networks. When carrier documentation is incomplete or unavailable, our senior engineers reverse-engineer endpoints to guarantee data-sync consistency across your backend.

We built a custom logistics platform connecting small shipping companies with retailers and manufacturers, delivering a 60% reduction in shipment delays, 70% fewer post-launch bug incidents, and a 35% improvement in real-time tracking accuracy. It uses microservices and serverless architecture (AWS Lambda, AWS RDS) with carrier integrations, including reverse-engineered APIs with incomplete documentation.

Two ways. Embedded in product functionality – LLM-powered product search, demand forecasting, computer vision for warehouse automation, and real-time ClickHouse analytics pipelines. And embedded in engineering delivery – Vibe Coding workflows, LLM codebase analysis for legacy onboarding, AI-scaffolded RSpec tests, and automated code review. Both are live in production projects.

Yes. We lead full Built for Shopify (BFS) certification programmes covering all three pillars – Performance (storefront impact under 10 points, LCP under 2.5s), Design (full Polaris compliance, WCAG 2.1 AA), and Integration (latest App Bridge, Theme App Extensions) – including React 19 migration from EOL frameworks where required.

Yes. We have production experience at ~1,000 RPS with millions of events per day across thousands of storefronts. Our async architectures (Sidekiq, Shoryuken, AWS SQS) absorb peak load spikes without degradation, and we maintain multi-database setups separating transactional and analytics workloads (PostgreSQL + ClickHouse).

Azati has its largest EU engineering base in Poland, with smaller teams spread from Iberia to the Baltics, and a US office in Livingston, New Jersey, USA. We work with product companies, funded startups and enterprises across Europe, North America, and the APAC/SEA region – from early-stage apps to global platforms with 30,000+ employees. We have been delivering software since 2002. See our retail & logistics portfolio.

Let’s build commerce software that sells at scale

Tell us your biggest tech bottleneck or upcoming integration challenge. We’ll map out the engineering path – no boilerplate pitch, just a direct technical conversation.

Contact our engineering team

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