Sports Data Platform for Complex Event & Participant Data Workflows

How Azati modernized spreadsheet-led sports data operations with a centralized workflow for collecting, validating, transforming, and delivering event and participant data

An international sports organization relied on spreadsheets, printed materials, and manual coordination to manage event and participant data across multiple stages of the process. There was no shared environment for teams to edit, validate, approve, and prepare information for downstream systems.

Azati developed a centralized operational data platform that brought these activities into one controlled workflow while preserving the requirements of existing source systems and the central sports statistics repository.

Modernize your sports data workflow
One controlled workflow

From source to validation to transformation to delivery

Role-based controls

Clear responsibilities across the data lifecycle

Operational adoption

Designed for teams accustomed to Excel-based processes

The project's specifics

Case study at a glance: Azati developed a centralized sports data platform that connected source ingestion, event and participant data management, role-based validation, transformation, repository delivery, and reporting.

The business problem: Spreadsheet-based coordination and manual handoffs made it difficult to maintain a consistent process across users and systems.

The engineering challenge: The workflow had to satisfy existing source and destination requirements while remaining simple enough for users accustomed to Excel-based processes.

What was at stake: The organization needed a controlled path from incoming information to validated, repository-ready data, not simply another interface for entering records.

Technology stack

Angular
Angular
TypeScript
TypeScript
Java
Java
Spring Boot
Spring Boot
.NET
.NET
MySQL
MySQL
Alibaba Cloud
Alibaba Cloud
Docker
Docker
Kubernetes
Kubernetes
Jenkins
Jenkins
Datadog
Datadog
Selenium
Selenium
Cucumber
Cucumber
JMeter
JMeter

How can sports organizations modernize complex data workflows without disrupting the existing systems and processes?

The organization relied on multiple steps and participants to collect, review, structure, and deliver sports event and participant data. Without a common workspace, employees had to coordinate information across fragmented workflows, while data still needed to meet the structural requirements of downstream systems.


This became particularly challenging as users were accustomed to simple Excel- and printout-based processes, while the underlying data workflow required defined statuses, role-dependent validation, transformation, and controlled delivery to a centralized sports statistics repository.

Challenge 01

Replacing spreadsheet-based coordination with a controlled workflow

Teams needed a common way to collect, view, edit, and exchange sports data without relying on disconnected files and manual coordination.

#1
Challenge 02

Making validation and approval responsibilities explicit

Different users handled different stages of the process, creating a need for clear data statuses, role-dependent validation, and controlled progression toward delivery.

#2
Challenge 03

Introducing structure without making the workflow harder for users

The data structure required by downstream systems didn't always match familiar spreadsheet-based workflows, making usability and process adoption as important as technical requirements.

#3

Why Azati for complex data workflow modernization?

The difficult part was not building another application. It was making the entire path from source data to repository delivery understandable, controlled, and usable.

Azati approached the engagement as workflow modernization rather than application replacement. The team mapped how data entered the process, who could create or modify records, how information moved through validation stages, what structure the receiving repository required, and how approved data was delivered.

The result was a centralized operational workflow connecting source ingestion, data management, role-based validation, transformation, repository delivery, and reporting. Azati also applied prior experience with sports-event data structures, data-formation processes, and vendor interactions to make the workflow practical for nontechnical users.

Modernize a complex data workflow without replacing everything around it

Still coordinating operational data through spreadsheets, manual validation, or disconnected systems? Azati can help assess the existing workflow and identify where application development, integration, or targeted modernization can remove the biggest points of friction.

Assess your data workflow

How Azati solved the data workflow challenge

01

Centralized sports event and participant data management

Azati developed a centralized sports data management application for ingesting information from source systems and managing event and participant records in one operational workspace.


Business outcome: Teams gained one operational workspace for managing sports event and participant data instead of coordinating primarily through fragmented Excel files and printed materials.

Key capabilities:
  • Sports event data management
  • Participant data management
  • Source-system ingestion
  • Record creation and maintenance
  • Search and filtering
  • Data visualization
  • Controlled record updates
02

Role-based sports data validation and approval workflows

Azati implemented role-based sports data validation and approval workflows in which each user could view, edit, validate, or approve information according to their responsibilities. Status-based controls made the progression from unverified source data to approved repository data visible and manageable.


Business outcome: Data review became a defined operational step, with clearer responsibility for checking, approving, and progressing information before delivery.

Key capabilities:
  • Role-based access
  • Sports data validation
  • Approval workflows
  • Status-based progression
  • Permission management
  • Controlled data processing
03

Sports data transformation and repository integration

The application transformed collected and validated information into the structure required by the receiving system before delivery to the central sports statistics repository. This allowed users to work in an operational workflow suited to their responsibilities while the platform handled the system-specific data structure required downstream.


Business outcome: Validated data could move into a consistent destination format without requiring users to manage system-specific transformation manually outside the application.

Key capabilities:
  • Sports data transformation and repository integration
  • Data structuring
  • Source-to-repository workflows
  • Centralized data delivery
  • Sports statistics integration
  • Structured data processing
04

Controlled sports data delivery and reporting

Azati implemented controlled data submission and on-demand export to support different downstream integration and reporting requirements.


Business outcome: The organization gained more flexibility in how validated information is delivered and subsequently used for reporting.

Key capabilities:
  • Controlled data submission
  • Authorized data delivery
  • On-demand export
  • Parameter-based reporting
  • Downstream data distribution
05

User-centered operational data workflow for non-technical teams

The application interface was designed for users who had previously worked primarily with Excel and printed materials, while still reflecting the multi-step requirements of the underlying data architecture.


Business outcome: The organization could introduce a structured data platform without exposing users to unnecessary complexity from the source and receiving systems.

Key capabilities:
  • User-centered operational data workflow
  • Multi-step process design
  • Role-specific interfaces
  • Search and visualization
  • Workflow-oriented UX
06

An operational platform designed for continued use

The solution was deployed in a clustered environment with application monitoring, automated testing, load testing, and continuous delivery practices.


Business value: The platform became an operational system for sports data collection and reporting rather than a one-off data-entry application. It was designed to support continued use, with Azati providing ongoing support and further development.

Key capabilities:
  • Production-ready and monitored application environment
  • Clustered application environment
  • Kubernetes
  • Docker
  • Application monitoring
  • Automated testing
  • Load testing
  • Continuous delivery

Why replacing the spreadsheet was not enough

Replacing spreadsheets with a new interface would not have solved the underlying problem. The workflow still had to account for source-system structures, destination requirements, user responsibilities, validation states, and reporting needs.

Azati therefore treated the project as workflow modernization rather than interface replacement: one controlled path for collecting, managing, validating, transforming, distributing, and reporting on sports data.

The result was not simply a new interface for entering data. It was a defined operational path from incoming information to validated, repository-ready data.

Modernize the workflow around your existing systems

Bring us your current processes, source systems, validation rules, and delivery constraints. We will help identify whether application development, data integration, or workflow modernization is the right next step.

Discuss your data workflow

Delivery & outcomes

AreaAzati contributionBusiness outcome
Data collectionSource ingestion and centralized record managementOne operational workspace for sports data
ValidationRole-based permissions, statuses, and approval workflowsClearer ownership of data review
TransformationSystematic preparation for receiving-system requirementsReduced the need for users to manage destination-specific formatting manually
DistributionControlled submission and on-demand exportMore predictable and flexible data delivery
ReportingParameter-based reportingData available in a consistent reporting workflow
User experienceInterface designed around existing Excel-oriented habitsStructured workflow without unnecessary user complexity
OperationsTesting, monitoring, and clustered deploymentPlatform designed for continued operational use

Business impact

One operational workspace

Teams gained a shared environment to collect, manage, validate, and distribute sports data instead of coordinating primarily through spreadsheets and printed materials.

Clearer ownership of data review

Role-based permissions, statuses, and approval steps made responsibilities visible across the data lifecycle.

Less manual handling of destination formats

The platform prepared data for downstream system requirements within the workflow, reducing the need for users to manage system-specific formatting manually.

Modernization without replacing the ecosystem

The application worked with existing source, repository, and reporting requirements rather than requiring a clean-sheet replacement.

Designed for continued operational use

The platform supports sports data collection and reporting, with Azati providing ongoing support and further development.

Who this approach is for

This approach is relevant to organizations where operational data moves through multiple users, source systems, validation stages, and downstream repositories.


It is particularly relevant to sports organizations, sports data providers, broadcasters, and other enterprises that:

  • Rely heavily on spreadsheets or manual coordination
  • Receive information from multiple sources
  • Need different users to review, validate, or approve data
  • Must transform information before it reaches a central repository
  • Need to work within existing source and destination system constraints
  • Want to modernize the workflow without replacing the surrounding systems

When this approach is not the right fit

This approach is not designed for clean-sheet analytics or AI projects with no existing operational workflow to preserve.


It is also not the strongest fit when:

  • The primary requirement is a standalone BI dashboard
  • The project is mainly about building an ML model
  • There are no meaningful source/target system constraints
  • The organization only needs a simple CRUD application
  • There is no need for controlled data validation, transformation, or distribution

The value of this type of engagement comes from working within an existing operational and data ecosystem, rather than building an isolated application from scratch.

Frequently asked questions

Yes. A data platform can be introduced around existing source and destination systems instead of requiring them to be replaced. The platform can manage data collection, validation, transformation, and delivery while preserving the requirements of the surrounding systems. In this engagement, Azati built the workflow around existing source systems and a central sports statistics repository, transforming information into the structure required downstream.

A sports data platform provides a controlled environment for collecting, managing, validating, transforming, distributing, and reporting on sports data. It can connect operational users, source systems, repositories, and downstream workflows. In this sports data workflow modernization engagement, Azati's contribution covered this full operational path for event and participant data, from source ingestion and record management through validation, transformation, repository delivery, and reporting.

The most effective approach is usually to replace fragmented file-based coordination with a shared workflow while preserving the business rules users already rely on. This means moving collection, editing, validation, approval, and delivery into one controlled environment rather than simply recreating a spreadsheet interface. Azati designed the platform for users accustomed to Excel and printed materials while introducing role-based validation, status controls, transformation, and controlled delivery.

Data validation can be built directly into the operational workflow through defined roles, permissions, statuses, and approval steps. This makes responsibility for reviewing and approving information explicit before it reaches downstream systems. In this engagement, Azati implemented role-based validation and status-based progression from incoming information toward approved delivery to the central sports statistics repository.

Integration requires understanding both sides of the workflow: how information enters the platform and what structure the receiving system requires. The platform can then transform and prepare data before controlled delivery. Azati's solution ingested source information, managed it through validation and editing, transformed it into the required structure, and delivered it to the existing central sports statistics repository.

The user experience should simplify the operational process without hiding the controls required by the underlying data workflow. Familiar interaction patterns can be retained while validation, permissions, statuses, and system-specific requirements are handled by the application. For this engagement, Azati designed the UI around users familiar with Excel and printed materials while preserving the multi-step workflow required by the source and destination systems.

Yes. Role-based access can control which users can view, edit, validate, approve, or distribute information at different stages of a workflow. This is particularly useful when data passes through several teams before reaching a downstream repository. Azati implemented role-based access and validation in the sports data platform, so different participants could perform the actions appropriate to their responsibilities.

A targeted workflow modernization can introduce a new operational layer around existing systems rather than forcing a clean-sheet replacement. The new application can coordinate users, validation rules, data transformation, and delivery while respecting existing interfaces and repository requirements. That was the approach in this engagement: Azati modernized the workflow around existing source and destination requirements rather than replacing the surrounding ecosystem.

There is no reliable universal timeline because complexity depends on the number of source and destination systems, data structures, workflow roles, validation rules, reporting requirements, and integration constraints. This engagement illustrates why discovery is important: the complexity came not only from the application itself but from fitting the workflow between existing data sources, users, validation stages, and the central repository.

Cost depends primarily on integration complexity and workflow requirements rather than the number of screens in the application. Important factors include source and destination systems, data structures, user roles, validation rules, reporting, deployment requirements, and ongoing support. This engagement involved source ingestion, role-based validation, transformation, controlled repository delivery, reporting, clustered deployment, testing, and ongoing support, illustrating why these requirements need to be assessed before estimating a project.

Sports data platform development can include source-system integration, event and participant data management, role-based validation, approval workflows, data transformation, repository delivery, reporting, monitoring, and ongoing application support. The scope depends on the number of systems, workflow roles, data structures, and downstream requirements involved.

In this engagement, Azati developed the operational workflow connecting source ingestion, data management, validation, transformation, repository delivery, and reporting.

Azati's related expertise in data management platforms

Media Data Platform for Streaming, Advertising & Broadcast Analytics
Sports & Entertainment

Media Data Platform for Streaming, Advertising & Broadcast Analytics

100 months Long-term media data engineering partnership
300+ ETL processes supporting media data workflows
90 TB Data lake across a hybrid analytical environment
  • IBM DB2 Warehouse
  • Netezza
  • Microsoft SQL Server
  • SQL
  • PL/SQL
  • Python
  • Node.js

Business challenge

A large US media company needed to connect streaming, broadcast, advertising, promotion, and audience data to operational decisions. Its hybrid environment included 300+ ETL processes, approximately 90 TB of data lake storage, and 30 TB of application data, making reliable data processing, historical modeling, and infrastructure evolution increasingly complex.

Solution at a glance

Azati provided long-term media data engineering support across the client's data platform and analytical applications. The work covered ETL orchestration, data quality, historical modeling, database performance, analytics, and DB2 Warehouse migration while keeping interconnected media workflows operational as requirements and infrastructure evolved.

How Azati solved the challenge

  • Streaming analytics and content performance: Built and maintained analytical capabilities that helped teams evaluate streaming performance, audience behavior, content placement, and premiere timing.
  • Advertising analytics and optimization: Engineered data and application capabilities for targeted advertising, campaign planning, audience analysis, and performance optimization. The client reported a 17% increase in advertising revenue during the relevant period at comparable advertising-time volume.
  • Broadcast scheduling and content placement: Developed data-driven capabilities for schedule construction, content placement, potential-viewership forecasting, and comparison of planned versus expected results.
  • Targeted promotion: Supported targeted promotional campaigns across the client's television channels by applying audience and performance data to campaign planning and optimization.
  • Cross-platform campaign analytics: Built analytical capabilities for evaluating digital advertising campaigns across television and streaming properties, supporting cross-platform performance measurement and reporting.
  • Media data warehousing and ETL: Engineered and maintained more than 300 ETL processes across a hybrid environment containing approximately 90 TB of data lake storage and 30 TB of application data. The work included data transformation, analytical data marts, historical processing, SCD Type 1–3 modeling, and data-quality controls.
  • Data infrastructure migration: Supported the migration of IBM DB2 Warehouse from Gen2 to Gen3, developing custom data-transfer and validation mechanisms with Prefect and SSIS. The team also performed database and PL/SQL optimization for high-volume analytical workloads.

Business outcome

  • One data foundation for multiple media decisions: The broader data environment supported streaming analytics, broadcast scheduling, content placement, audience targeting, promotional planning, and digital campaign analysis.
  • 300+ ETL processes maintained across evolving requirements: Long-term engineering support kept interconnected data workflows operational as data sources, schemas, applications, and analytical requirements changed.
  • Historical context preserved for media analytics: SCD strategies, historical models, and analytical data marts helped preserve the context required to compare audience, content, and campaign states over time.
  • 17% client-reported advertising revenue increase: The targeted advertising application supported campaign planning, audience analysis, and performance optimization. The client reported a 17% increase in advertising revenue during the relevant period, while advertising-time volume remained comparable. The available information does not isolate Azati's contribution from other commercial factors.
  • Analytical infrastructure evolved without starting over: Custom migration and validation mechanisms supported the DB2 Warehouse Gen2-to-Gen3 transition while existing analytical dependencies remained part of the modernization effort.
Enterprise Data Platform Modernization for a Chemical Enterprise
Energy, Oil & Gas

Enterprise Data Platform Modernization for a Chemical Enterprise

24+ months Continuous data platform development
Dozens Analytical data marts and pipelines developed and enhanced
Hundreds Interconnected data flows supported across the enterprise
  • Apache NiFi
  • Apache Airflow
  • SQL
  • Python
  • dbt
  • Greenplum
  • PostgreSQL

Business challenge

A large chemical enterprise needed to continuously expand an analytical platform integrating data from multiple business systems. Growing data volumes, hundreds of interconnected flows, and evolving reporting requirements made it increasingly important to maintain trusted data while improving processing efficiency and platform scalability.

Solution at a glance

Azati joined the client's delivery organization to develop and enhance data pipelines, analytical data marts, transformation workflows, and orchestration mechanisms. The engagement strengthened the platform's ability to deliver consistent, business-ready data for reporting and analytics while supporting its continuous evolution.

How Azati solved the challenge

  • Data integration and ingestion: Developed and maintained pipelines that collected and prepared data from multiple enterprise systems for downstream processing and analytics.
    Key capabilities: data ingestion, ETL pipelines, integration workflows, incremental loading.
  • Enterprise data modeling: Contributed to analytical models, schemas, table structures, and relationships supporting the storage and organization of enterprise information.
  • Analytical data marts: Built curated, reporting-oriented data products that gave BI and analytics teams easier access to business-ready information without requiring direct interaction with complex source datasets.
  • Workflow orchestration: Supported automated data processing and delivery across interconnected systems using Apache Airflow and Apache NiFi, including scheduling and pipeline monitoring.
  • Performance optimization: Improved SQL logic, transformations, joins, queries, and loading workflows to support growing analytical workloads and improve maintainability.
  • Scalable data architecture: Supported analytical foundations based on Greenplum, PostgreSQL, ClickHouse, dbt, and Python to accommodate expanding data and reporting requirements.

Business outcome

  • More trusted access to business data: Curated analytical datasets improved access to consistent information for BI teams, reporting, and self-service analytics.
  • Better operational visibility: Reliable analytical structures supported operational analysis and gave stakeholders access to information needed for monitoring and decision-making across multiple domains.
  • Continuous platform evolution: The long-term engagement enabled the data platform to accommodate new systems, reporting requirements, and analytical initiatives without treating each change as an isolated implementation.
  • More maintainable data workflows: Ongoing optimization of transformations, loading processes, and analytical structures strengthened the maintainability of the enterprise data environment.
  • Additional data engineering capacity: Azati embedded its specialists into the client's established architecture and delivery processes, providing ongoing engineering capacity without disrupting platform development.
ETL Process Enhancement for Healthcare Data
Insurance Healthcare & Life Sciences

ETL Process Enhancement for Healthcare Data

80% Reduction in ETL runtime
3–5x Increase in data processing capacity
95% Reduction in duplicate or conflicting entries
  • Oracle
  • Oracle SQL

Business challenge

A US healthcare solutions provider relied on data from multiple operational systems, where incomplete and inconsistent reference data caused reporting errors, redundant records, and delays in decision-making. The ETL process also took more than 30 minutes to complete, limiting performance and scalability.

Solution at a glance

Azati redesigned the ETL data-handling logic around source-based attribute prioritization and a Survivorship Matrix. The approach preserved the most complete and reliable values, reduced duplicate records, and optimized SQL processing to cut ETL runtime to under five minutes.

How Azati solved the challenge

  • Source-based data prioritization: Analyzed attributes across operational systems and established priorities based on source reliability and data completeness, preventing less reliable values from overwriting higher-quality information.
  • Survivorship Matrix: Introduced a rules-based framework that determines which attribute value should be retained when multiple sources provide conflicting or incomplete data. The logic was incorporated directly into the ETL process.
  • Data deduplication and consistency: Applied survivorship rules to eliminate redundant and conflicting records while preserving the most complete available information for downstream analytics and reporting.
  • Flexible data quality rules: Designed attribute-level priority rules that can be adjusted as source systems and business requirements change, reducing the need for extensive ETL process changes.
  • ETL performance optimization: Optimized SQL logic and processing flows to reduce runtime from more than 30 minutes to less than five minutes while maintaining data quality.
  • Scalable data processing: Improved the ETL process's ability to handle growing data volumes and accommodate additional sources without compromising consistency or processing efficiency.

Business outcome

  • 80% faster ETL processing: Reducing runtime from 30+ minutes to under five minutes improved the responsiveness of downstream reporting and analytics.
  • 3–5x higher processing capacity: The optimized process increased the volume of data that could be processed within the available processing window.
  • 95% fewer duplicate or conflicting entries: Source prioritization and survivorship rules substantially reduced redundant and conflicting records, strengthening data integrity.
  • More reliable analytics and reporting: The ETL process consistently delivered more complete and trustworthy datasets, providing a stronger foundation for healthcare reporting and operational decision-making.
  • Easier adaptation to changing data sources: Flexible attribute-priority rules made it easier to accommodate new sources and changing data requirements without redesigning the overall ETL workflow.

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